Grow Your Online Brand H ere is a high-level, simple "social media playbook” that can help you get started on your social journey, whether that be for your company or personal brand Simple tips to establishing and growing your social media presence: Branding: Before blasting to the world, it is important to understand your brand. Defining ‘who you are’ and ‘why you are here’ will help focus your message and target your audience. In short, what is your brand and what are your brand values? Undergoing a proper brand audit will align the team on your core message, core audience and ultimately direct your unique aesthetics and voice. Audience: Who cares and why? When it comes to your target customer, you should know things like: Age Location average income Typical job title or industry Interests Check out this Hootsuite guide to creating audience/buyer personas . Competitive audit: check out the competition and get to know the landscape! Conduct a competitive analysis Her...